Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition

4. Organizing for Innovation: How to Structure a Company for Innovation

Organizing for Innovation

Organizing for innovation continues to be a challenge for many companies. Crafting a strategy or building innovation processes is not enough; you need to build and embed innovation into the overall organization. Successful innovation requires choosing, building, and preparing the right organization and the right people for executing and scaling the innovation.¹

Many large firms have struggled and, by their own description, failed in the attempt to integrate innovation into their organization. They often find that the organizational components of innovation are rejected or marginalized by the mainstream organization. Organizational antibodies are ...