Making Sustainability Work

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Preface

My work with CEOs and other senior executives of global corporations over the last 30 years has often begun with a query that goes something like: “Marc, I have spoken publicly about the importance of stakeholder engagement and sustainability [or corporate social responsibility], but do you realize how great the challenge is to implement this in my company of 50,000-100,000 employees? How can we get this done?” I fully appreciate how daunting the challenge can seem; and much of my work has focused on answering these questions. This book will steer companies through this process.

Making Sustainability Work is not so much about what, whether, or why to focus on the “triple bottom line” of social, environmental, and economic impacts—but ...