Managerial Communication and the Brain

Index

Abstract, 60–61

Academic writing, 31

Amygdala, 16–17, 122, 123

Analysis, 58–59

Anecdotal information, 55

Arnheim, R., 62

Audit schedule, 54

Blunt message, 31, 32

Business writing, 3–4

Change communication

analysis, 105–106

case study, 106–108

delivery, 104

desired action, 102

fears, 103–104

framing change, 101

message, 104–105

mirroring, 103

organizational hierarchy, 101

rewards, 102–103

situation, 101–102

Claim message

acknowledgement, 80

analysis, 71

business card, 82

claim letter requesting action, example, 75–78

company’s values and philosophy, 79

credit rating, 80–81

delivery, 81–82

desired action/response, 72–73

details of message, 70

dissatisfied customer seeks adjustment, 83–90

e-mail, 70, 82

envelope, 70–71

fears, 74

“good feeling” ...