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Managerial Communication for Professional Development
book

Managerial Communication for Professional Development

by Professor Reginald L. Bell, Professor Emeritus Jeanette S. Martin
March 2019
Beginner
154 pages
3h 37m
English
Business Expert Press
Content preview from Managerial Communication for Professional Development

CHAPTER 4

Change Communication

Objectives

After reading this chapter, you will be able to:

  1. define change communication;
  2. explain change communication strategy in the management functions;
  3. discuss how receptivity to change is possible;
  4. dislodge ingrained behaviors in yourself and others so change is possible;
  5. lead a change communication process;
  6. explain the demands, perceptions, and expectations of change communication.

Introduction

Imagine that you have purchased automobile insurance from a leading company for the last 10 years. Another agent from a competing firm approaches you with an offer that he or she says covers a much broader range of damages than your existing policy—and at half the cost because you are married, and have no speeding ...

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Publisher Resources

ISBN: 9781949991147