Objectives
After reading this chapter, you will be able to:
- define change communication;
- explain change communication strategy in the management functions;
- discuss how receptivity to change is possible;
- dislodge ingrained behaviors in yourself and others so change is possible;
- lead a change communication process;
- explain the demands, perceptions, and expectations of change communication.
Introduction
Imagine that you have purchased automobile insurance from a leading company for the last 10 years. Another agent from a competing firm approaches you with an offer that he or she says covers a much broader range of damages than your existing policy—and at half the cost because you are married, and have no speeding ...
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