Chapter 3

1. See Varian (1993) for a discussion of the substitution effect, income effect, and Giffen goods.

2. Bounded rationality and satisficing are discussed in Simon (1997).

3. Kotler and Armstrong (2010) is a popular text on marketing principles.

4. Stock and Watson (2007) is an established econometrics text.

5. One business forecasting text is a book authored by Hanke and Wichern (2009).

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