Chapter 3

Demand and Pricing

Decisions related to demand and pricing are usually called marketing decisions. Marketing is an established profession and an applied academic discipline with a large body of literature. However, economic reasoning and concepts provide much of the theoretical foundation for marketing practice. In this chapter, we will address these elements from the perspective of economics.

Get Managerial Economics now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.