Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

A, 64

Addict-o-Matic, 125

Add-This, 102

Administrators, in Facebook, 41

Adobe Flash, 25, 28

Advanced Search Page (Yahoo!), 18


on Facebook, 43–44, 178–179

false, 162–163

for fans, 69

legal issues, 154, 162–163

policies, 158

third-party tools, 104–105

traditional versus online methods, 2–5

in Twitter, 46

via Search Engine Marketing, 29–31

on YouTube, 49

Advertising (eBay), 21, 31

Advertising Solutions (Yahoo!), 31

Advertising Standards Authority, 163–164

Advocates, 148–149

AdWords Certification, 20,

Get Manager's Guide to Online Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.