Chapter 2Web 1.0: Search Engine Optimization and Marketing
Google loves brands—build one. —Dave Naylor, SEO expert
To understand online marketing, it is first necessary to have a grasp of the early innovators and businesses that were built entirely online. Each new web technology builds on the technology before it. In all my online marketing training classes, I spend ample time educating people about the history of the web by explaining search engine optimization and e-commerce before moving into strategic online marketing tactics. Like learning a foreign language, once you understand the fundamentals of online technology, it’s easier to move into current online marketing methods such as social media.
The web began with search ...