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Manager's Guide to Online Marketing by Jason Weaver

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Chapter 2Web 1.0: Search Engine Optimization and Marketing

Google loves brands—build one.     —Dave Naylor, SEO expert

To understand online marketing, it is first necessary to have a grasp of the early innovators and businesses that were built entirely online. Each new web technology builds on the technology before it. In all my online marketing training classes, I spend ample time educating people about the history of the web by explaining search engine optimization and e-commerce before moving into strategic online marketing tactics. Like learning a foreign language, once you understand the fundamentals of online technology, it’s easier to move into current online marketing methods such as social media.

The Pioneers

The web began with search ...

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