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Manager's Guide to Online Marketing by Jason Weaver

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Chapter 1Benefits of Effective Online Marketing

Everyone wants their business to have an online presence. Whether you work in retail, run a company that sells to other businesses, or manage a nonprofit organization, we all want to be found online. Most companies continuously strive to achieve the highest placement they can on Google and other search engines. With the explosion of social media, many companies also want to increase the number of their Facebook fans, Twitter followers, and YouTube subscribers. Chances are, if you are running a company or a nonprofit organization, you want to make or raise money. Every company’s leaders want to speed the rate at which they attract customers. This book aims to help you uncover ways to achieve your ...

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