April 2016
Intermediate to advanced
384 pages
9h 1m
English
Content preview from Mapping Experiences
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 3
CHAPTER 3. Visualizing Strategic Insight
“You’ve got to start with the customer experience and work back towards the technology.”
IN THIS CHAPTER
- A new way of seeing
- Reframing competition, creating shared value
- Reimagining value delivery, organizing for innovation
- Visualizing strategy
A number of years ago, I facilitated a multiday strategy workshop at the company I was working for. During dinner the director of sales explained his perspective on the workshop’s purpose: “We have to figure out how to get customers for all they are worth.” He gestured as if wringing a towel. “If the towels gets dry, you have to squeeze harder. A good leader knows how to do that, and a good strategy makes it easier.”
He was serious. I was horrified. Our markets are not people “out there” we shake down for loose change. Customers are our most valuable assets, I thought. We should strive to learn from them so that we can provide better products and services.
The director’s perspective was shortsighted. He believed the business of our business was more sales. That may be fine in the short term, but ultimately this narrow perspective leads to failure. Organizations looking for sustained success need to break this mold.
Companies frequently don’t realize that as the business grows, it must also widen its strategic field of vision. I call this misstep strategy myopia. It happens time and time again: organizations ultimately don’t know what business they are really in.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.