Index
A
Accelerom marketing firm, 29
actions
as information types, 143
as service blueprint elements, 239
activities (strategy blueprint), 69–71
Adlin, Tamara, 211–212
Adobe Creative Suite, 161
agile development, 214
Air Sandwich concept, 61
alignment diagrams
about, 3–4
additional reading, 17
applying The Ask to, 184–185
aspects of framing, 20–27
benefits of, 13–16
creating draft diagrams, 115–119
customer journey maps. See customer journey maps
determining number needed, 94
drawing. See illustrate mode (drawing diagrams)
experience maps. See experience maps
mental model diagrams. See mental model diagrams
parts of, 4
principles of alignment, 12–13
selecting diagram type, 92–99
service blueprints. See service blueprints
spatial maps. See spatial maps
as strategic insight tools, 13–14, 49
alignment workshops
about, 175–176
additional reading, 196
empathize component, 175–179
envision component, 175, 179–186
evaluate component, 175, 186–190
example of, 197–199
facilitating, 190–193
planning experiments, 175, 194–195
align mode (designing value). See alignment workshops
ambidextrous organizations, 59
amplify (design principle), 148
analyzing data, 125–127
Aoki, Deborah, 205–206
arenas (markets), 53
Aristotle, 209
articulating ideas, 187–190
The Ask, 183–187
aspirations (strategy blueprint), 69–71
assessing resources, 100–101
assumption personas, 91–93, 213
B
backgrounds within diagrams, 151
backstage interactions, 229, 240
balanced scorecard, 62
barriers, ...
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