Index
access to markets 47
Activity Data 19
adult self-control 7
advertising concept 52
Ajzen, Icek 51
Amazon’s Dash Replenishment service 22
antismoking and anti-marijuana ads 122
Argo, Jennifer J. 151
asymmetric attraction effects 74
asymmetric line-extension effects 74
attitude: definition 51; influential theory 51; “rub off” advertisement 51–52; structural equation analysis 52
attractive models 121
attribution models 113
“authenticity” 28
autonomy-threatening rules 7
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