Index

 

 

 

 

access to markets 47
Activity Data 19
additive error component 12, 13
adult self-control 7
advertising concept 52
advertising effects 6364
Ajzen, Icek 51
Amazon’s Dash Replenishment service 22
antismoking and anti-marijuana ads 122
Argo, Jennifer J. 151
asymmetric attraction effects 74
asymmetric line-extension effects 74
asymmetric price competition 7374
attitude: definition 51; influential theory 51; “rub off” advertisement 5152; structural equation analysis 52
attraction effects 7374
attractive models 121
attribution models 113
“authenticity” 28
autonomy-threatening rules 7
Bart, Yakov 4
behavioral change 29, 151
behavioral modifications 144
Berry, Len 115
big data 1516: applications 100; business processes and customer ...

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