December 2022
Intermediate to advanced
336 pages
7h 23m
English
Content preview from Marketing Analytics, 3rd Edition
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Consumer behaviour and marketing strategy
Introduction
You will note that I have tied two subjects together in this chapter: consumer behaviour and marketing strategy. That’s because marketing strategy is all about understanding consumer behaviour and incentivizing it in such a way that the firm and the consumer both win. I know a lot of marketers will be saying, ‘But what about competitors? Are they not part of marketing – strategy?’ And the answer is, ‘No, not really.’ I am aware of the gasps this will cause.
By understanding consumer ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.