December 2022
Intermediate to advanced
336 pages
7h 23m
English
Content preview from Marketing Analytics, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Further Reading
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Belsley, David, Kuh, Edwin and Welsch, Roy (1980) Regression Diagnostics: Identifying influential data and sources of collinearity, John Wiley and Sons
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Binger, Brian and Hoffman, Elizabeth (1998) Microeconomics with Calculus, Addison Wesley
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Birn, Robin J (2009) The Effective Use of Market Research: How to drive and focus better business decisions, Kogan Page
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Brown, William S (1991) Introducing Econometrics, West Publishing Company
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Chiang, Alpha (1984) Fundamental Methods of Mathematical Economics, McGraw Hill
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Deaton, Angus and Muellbauer, John (1980) Economics and Consumer Behavior, Cambridge University Press
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Grigsby, Mike (2014) Rethinking RFM, Marketing Insights, March, p 22 onwards
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Hazlitt, Henry (1979) Economics in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.