December 2022
Intermediate to advanced
336 pages
7h 23m
English
Content preview from Marketing Analytics, 3rd Edition
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INDEX
The index is filed in alphabetical, word-by-word order. Acronyms are filed as presented; numbers are filed as spelt out.
accessibility 168
actionable segmentation 165, 168, 169
actual unit sales 41, 42, 46–47
adstock models 231
affinity analysis 97
AID (automatic interaction detection) 186
asymptotic properties 150, 152
attrition see churn
autoregressive integrated moving averages (ARIMA) 134, 137, 141
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.