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Mastering Marketing Agility
book

Mastering Marketing Agility

by Andrea Fryrear
July 2020
Intermediate to advanced
336 pages
5h 8m
English
Berrett-Koehler Publishers
Content preview from Mastering Marketing Agility

Index

Page numbers followed by “f” indicate figures; page numbers followed by “t” indicate tables.

  • action, bias toward: defining, 2, 29
    • GEFN relation to, 30
    • Pareto Principle relation to, 5–6, 30
    • status quo bias as threat to, 35–36
  • action, considered: courage relation to, 31–32
    • trust impacted by, 32
  • adaptability: in Agile software development, xi–xii, xviii, 18
    • defining, 2, 18
    • in objectives and plans, 19–21, 20f
    • risks with, 18
    • within scrum framework, xii
    • stability balanced with, 19–21
    • strategy group, 60–61
  • Adkins, Lyssa, 41, 43
  • agencies: team lead person interfacing with, 58
    • workflow visualization help for, 102–103
  • Agile frameworks: adaptation considerations with, xi–xii, xviii, 18
    • annual plan and, 73–74, 77–80
    • career advancement under, ...
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Publisher Resources

ISBN: 9781523089178