16

Reputation risk

What is reputation?

Stakeholders

Reputation and brand

What is reputation risk?

Valuing reputation and reputation risk

How can reputation be damaged?

A framework for reputation risk management

Reputation risk controls

Tracking reputation risk

Managing intermediary risk

It won’t happen to me: what to do when it does

WHAT IS REPUTATION?

Good name in man and woman, dear my lord,

Is the immediate jewel of their souls:

Who steals my purse steals trash; ’tis something, nothing;

’Twas mine, ’tis his, and hath been slave to thousands;

But he that filches from me my good name

Robs me of that which not enriches him

And makes me poor indeed.

[Othello, III, iii, 155–61]

As ever, Shakespeare got it right. Iago may have been cynically ...

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