4. Improving Value Delivered

Producing a “Done” Product Increment isn’t the end of the journey—it’s merely the start of the learning journey to deliver more value. A Scrum Team now has the capability to measure the value they deliver and to use empiricism to improve the value that customers experience.

What is Value?

The term value is used many times in the Scrum Guide. The first time this term is used is in the definition of Scrum: “delivering products of the highest possible value.” It is an interesting experiment to ask people how they define “value.” It is actually difficult to define what value means without using the words “value” or “valuable.” Value is, ultimately, determined by customer experiences.

These questions can help you determine ...

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