July 2011
Intermediate to advanced
224 pages
5h 9m
English
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6. Campaign Execution
Prospecting is hard work. You want to find the maximum number of likely targets, reach them through the most efficient media, motivate them to raise their hands, and achieve the lowest possible cost per inquiry—all while maintaining the quality level of inquiries that will convert to qualified leads and eventually convert to a sale. This is a tall order, and it begins with identifying the most likely targets for your campaign.
Campaign Target Selection: Finding the Winning Combination
Most business-to-business (B-to-B) direct marketers use a combination of approaches to selecting campaign targets. These include:
• Current customers. If you introduce a new product or service, your best prospects are going to be current customers. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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