July 2011
Intermediate to advanced
224 pages
5h 9m
English
Content preview from Maximizing Lead GenerationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A
Aberdeen Group, 158, 161-162, 167
Accenture, banner ad targeting by domain name, 81
accounting systems, internal data, 37
acknowledgment page, lead nurturing, 161
activity-based measurements, tracking leads, 189
affinity groups, campaign target selection, 102
affinity marketing, future of, 194
Albee, Ardath, 148-149
allowable cost per lead, calculating, 27-30
AMD, marketing automation case study, 73-74
Anritsu, lead generation case study, 13-15
appended information, external data, 42-43
Armstrong, Stephen D., 195
assessing cost per lead by medium, 89
attention-getting words, 108
automated distribution lists, 155
Azulay, David, 90
B
banner ad targeting by domain name, 81
BANT (Budget, Authority, Need, Time frame), 140
behavioral data versus ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.