Microsoft® Manual of Style, Fourth Edition

Evaluate your content

By publishing content on the web, you can get immediate feedback in a variety of ways from your customers. Using customer feedback, you can change or update your content to better meet your customers’ needs—and you can get this improved content to your customer much more quickly.

Some websites have built-in feedback mechanisms so that customers can rate and comment on content. For example, some content includes a feedback survey at the bottom of each page.

If your content has many customers, you might want to use tools to help with data mining and analysis of customer feedback.

A/B testing

If you can’t support sophisticated customer feedback tools and analysis, you might try the A/B content testing method, which is done through ...