Microsoft® Manual of Style, Fourth Edition

Help users find your content

How can you help ensure that your customers will find your great content? First, it’s critical that your content is optimized for search. Because algorithms and keyword usage can change rapidly, it’s important to understand the latest research in these areas so that you use the right approach to optimize your content for search.

Second, take advantage of the community to promote your content by using Social Media Optimization (SMO) and Tags.

Search Engine Optimization (SEO)

SEO is the work that you do to improve the visibility of a website or a webpage in unpaid, algorithmic search engine results. Because most customers click one of the first few search results, it’s important to do all that you can to ensure that your ...