Chapter 10

Be Clear

As a leader, it is essential to be clear–clear about your personal purpose, your company's vision and strategic direction, your motives and intentions, your thoughts and emotions, and your expectations for yourself and others. Essentially, when I talk about clarity, it applies to everything, both internally and in the world at large. Being clear is closely linked to being aware of what is going on within you and around you.

Being clear allows you to make better decisions. You are also more likely to be able to identify opportunities for your business and to discard proposals that are not in line with your vision. After all, a great opportunity that doesn't fit your strategy isn't a great opportunity for you. It will merely ...

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