Mobile Usability

2. Mobile Strategy

Usability Varies by Mobile Device Category

• Success Rates in Usability Studies

• WAP

• A Separate Mobile Experience Is Best

Mobile Site vs. Full Site

• Mobile-optimized Sites

• Why Full Sites Don’t Work for Mobile Use

• Mobile Is Less Forgiving than Desktop

• Mouse vs. Fingers as an Input Device

• Responsive Design

• Usability Guidelines Are Rarely Dichotomies

Mobile Sites vs. Apps: The Coming Strategy Shift

• Current Mobile Strategy: Apps Best

• Future Mobile Strategy: Sites Best

• Physical vs. Virtual (Soft) Buttons

• When Will the Strategy Shift Happen?

• Native Apps, Web Apps, and Hybrid Apps

Mobile Apps

• Mobile Apps Are Intermittent-use Apps

• Ephemeral Applications on Websites

Half-speed Progress, But Hope Ahead

• ...