Contents
Screen Shots Are Examples Only
1 Our Research: How We Ran the Usability Studies
Usability Varies by Mobile Device Category
A Separate Mobile Experience Is Best
Why Full Sites Don’t Work for Mobile Use
Mobile Is Less Forgiving than Desktop
Usability Guidelines Are Rarely Dichotomies
Mobile Sites vs. Apps: The Coming Strategy Shift
Current Mobile Strategy: Apps Best
Future Mobile Strategy: Sites Best
When Will the Strategy Shift Happen?
Mobile Apps Are Intermittent-use Apps
Half-speed Progress, But Hope Ahead
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