4. Writing For Mobile - Mobile Usability [Book]

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4. Writing For Mobile

Mobile Content Is Twice as Difficult

• Cloze Test Solution—Don’t Peek

• Why Mobile Reading Is Challenging

If in Doubt, Leave It Out

• Filler = Bad

• Ditch the Blah-blah Text

• Old Words Are Best

• Bylines for Mobile Content?

• Author Bios Dos and Don’ts

Defer Secondary Information to Secondary Screens

• Example 1: Mobile Coupons

• Example 2: Progressive Disclosure in Wikipedia

• Deferring Information = Initial Info Read More

Mini-IA: Structuring the Information About a Concept

• Linear Paging? Usually Bad

• Alphabetical Sorting Must (Mostly) Die

• Example: Usage-relevant Structure

• Usage-driven Structure

We’ve run many user studies, watching people read information on mobile devices. Our research included mobile ...

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