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SOCIAL MEDIA IS HERE TO STAY
Is social media a fad or the biggest shift since the Industrial Revolution?
—ERIK QUALMAN
Social media is a global phenomenon. The usage statistics are staggering. According to Nielsen Online’s 2009 analysis of social media marketing, social networks and blogs beat other online activity, including personal e-mail, to become the most popular online activity.1
Using social media is a new way of communicating that can foster community and collaboration. It is literally six degrees of separation in action. You can make connections with new professionals, old colleagues, suppliers, and customers in minutes and never have to leave the comfort of your home or workplace to do so. There are numerous social media outlets ...
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