Would you tell me, please, which way I ought to go from here? Asked Alice.
That depends a good deal on where you want to get to, said the Cat. I don’t much care, said Alice. Then it doesn’t matter which way you go, said the Cat.
–Lewis Carroll, from Alice’s Adventures in Wonderland
Framing the decision context well is the foundation for good decision making.1 Decision framing includes identifying and structuring the values, objectives, and evaluation measures the decision maker intends to use to assess the alternatives as well as the set of alternatives.
The first step in framing the context is specifying values, the issues that matter to the decision at hand. For example, when considering ...