ACKNOWLEDGMENTS
A surprising number of people help make a book happen. We’ve relied on many others to provide us with inspiration, ideas, and stories, as well as act as sounding boards, editors, thought partners, and friends (the ones who tell you the hard truths). This book would not have become a reality without all of them.
We have enormous gratitude for Jeff Seabright, who should really be the third author. Jeff was on every call, read every draft, offered new ideas, and provided guidance on every theory and idea we had. Jeff’s combination of experience is unique, including time as chief sustainability officer at Unilever, previous roles in multinationals in consumer products and energy, and work inside the US government. Jeff kept the ...
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