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Unlock the Company’s Soul
Discovering Organizational and Employee Purpose and Passion
Nothing can be greater than a business, however small, that is governed by conscience, and nothing can be meaner or more petty than a business, however large, governed without honesty and brotherhood.
—Lord William Lever, founder of Unilever
What motivates people? What makes them happy? After millennia of philosophers trying to answer that question, twentieth-century economists, mostly led by the Chicago School of economics, decided the answer was simple: we just want more money and stuff.
When Andrew got his economics degree, the models all assumed that people only seek to maximize utility and outcompete others. Newer fields of study, including behavioral ...
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