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Net Positive
book

Net Positive

by Paul Polman, Andrew Winston
October 2021
Intermediate to advanced
352 pages
9h 48m
English
Harvard Business Review Press
Content preview from Net Positive

2

How Much Do You Care?

Becoming a Courageous, Net Positive Leader

Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.

—Rumi, thirteenth-century Iranian poet

The Western economic system is largely based on two tragic misunderstandings—one about the world of nature, the other about human nature. Two of the most important thinkers of the last three hundred years, Adam Smith and Charles Darwin, didn’t say what everyone thinks they did.

Charles Darwin did not coin the phrase “survival of the fittest.” As biologist Janine Benyus points out, Darwin wrote about being adaptable and fit to survive, not being the fitt-est. Many species thrive in natural niches not by destroying others, but through cooperation. ...

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Publisher Resources

ISBN: 9781647821319