July 2017
Intermediate to advanced
188 pages
6h 26m
English
Content preview from New Channels of Music Distribution
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Overview
With all the new changes in the music industry, the goal for any artist or indie label is to make his or her mark in history.
This book is a comprehensive study of the record industry distribution system. It has a “real” hands-on approach with current projects already in motion within the distribution system. Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed, along with the importance of other contiguous aspects such as sales, marketing and promotions including music video, radio, retail, publishing, trades, consumer print, street promotions and college networks. Marketing through cutting-edge web technology, and how to incorporate into retail distribution ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.