August 2020
Intermediate to advanced
712 pages
18h 59m
German
Content preview from Online Marketing Manager
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
KAPITEL 1
Online-Marketing
In diesem Kapitel:
- Wandel der Marketingkommunikation von Push zu Pull – und (teilweise) zurück zu Push
- Nutzerzahlen
- Mobile Web
- Bewegtbild
- Big Data
- GAFA
- Sprache, Assistenten, künstliche Intelligenzen
- Es bleibt spannend
- Trends im Online-Marketing – eine Einschätzung der Experten-Autor*innen
- Berufsbild und Aufgaben des Online Marketing Manager: Interview mit Philipp Klöckner
Von Felix Beilharz
An diesem Buch haben weit mehr als 20 Expertinnen und Experten aus allen Bereichen und Disziplinen des Online-Marketings mitgewirkt. Insgesamt 15 Autorinnen und Autoren haben Kapitel über ihr Spezialgebiet beigesteuert. Viele von ihnen sind bereits seit über einem Jahrzehnt, manche sogar schon seit den 90er-Jahren, in der Branche ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.