August 2020
Intermediate to advanced
712 pages
18h 59m
German
Content preview from Online Marketing Manager
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
KAPITEL 13
Daten und KI im Online-Marketing
In diesem Kapitel:
- Was bedeuten die verschiedenen Begriffe in den Bereichen »Data Science« und »künstliche Intelligenz«?
- Welche Ansätze und Algorithmen existieren, und was sind ihre Vor- und Nachteile?
- Wann werden welche Algorithmen im Online-Marketing verwendet?
Von Tom Alby
Einführung und Begriffsklärung
Künstliche Intelligenz, Data Science, Deep Learning: Diese und viele weitere Begriffe finden sich auf immer mehr PowerPoint-Folien, sie stehen für einen dritten KI-Frühling seit den 2000er-Jahren. Denn es ist nicht das erste Mal, dass das Thema künstliche Intelligenz (im Folgenden einfach KI genannt) die Fantasie beflügelt. Schon in den 1960er- und 1980er-Jahren entstanden hohe Erwartungen an ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.