August 2020
Intermediate to advanced
712 pages
18h 59m
German
Content preview from Online Marketing Manager
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
KAPITEL 7
Affiliate Marketing
In diesem Kapitel:
Von Markus Kellermann
Affiliate Marketing ist ein performanceorientierter Onlinevertriebskanal und einer der wichtigsten Bausteine im Online-Marketing-Mix. Welche Vorteile das Affiliate Marketing hat und warum Online Marketing Manager Kenntnisse in diesem Bereich besitzen sollten, wird im Folgenden ausführlich beschrieben.
Grundbegriffe und Zusammenhänge
Das Grundprinzip des Affiliate Marketing ist ganz einfach: Ein werbetreibendes Unternehmen (Merchant/Advertiser) baut sich mithilfe von Onlinevertriebspartnern (Affiliates/Publishern) ein Werbenetzwerk (Partnerprogramm/Affiliate-Programm) auf. Der Merchant ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.