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Online Marketing Manager
book

Online Marketing Manager

by Felix Beilharz
August 2020
Intermediate to advanced
712 pages
18h 59m
German
dpunkt
Content preview from Online Marketing Manager

Vorwort

Von Karl Kratz

Liebe Leserin, lieber Leser,

Online-Marketing. Und was bleibt? Dieser eine schnell dahergesagte Satz steht gefühlt in jedem Vorwort von Online-Marketing-Büchern der letzten 20 Jahre: »Das Internet und seine Technologien verändern sich rapide.« Diese Aussage mag in jedem einzelnen Buch gültig sein, doch welche Konsequenz sollten wir daraus ziehen?

Vielleicht hilft ein kleines Gedankenspiel: Bereits nach wenigen Jahren sind die Auswirkungen unseres heutigen Handelns im Online-Marketing oft kaum mehr relevant oder existieren vielleicht schon nicht mehr. Das klingt zunächst absurd und pessimistisch. Beim genaueren Nachdenken fallen uns dann all die Webprojekte ein, die in den letzten Jahren gekommen und gegangen sind. Und mit ...

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Publisher Resources

ISBN: 9781098125769