April 2011
Intermediate to advanced
332 pages
9h 37m
English
Content preview from Operations Management
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Mobile Technology and the
Value Chain: Participants,
Activities and Value Creation
Constantinos Coursaris, Khaled Hassanein and Milena Head
ABSTRACT
Technology has evolved signicantly and it is increasingly being used by busi-
nesses and consumers alike. Technologies such as those supporting electronic
business (e-Business) and mobile business (m-Business) are being used across
organizations extensively in an attempt to improve operations and subse-
quently translate in either nancial gains or strategic advantages. Opportu-
nities for realizing either of the two types of benets can be identied through
an examination of a business’ value chain.
is conceptual study begins by proposing a business-centric interaction mod-
el that helps explain ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.