January 2012
Intermediate to advanced
256 pages
7h 37m
English
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8 The Cicero Principle:How to Avoid Talking to Yourself in Print
THE ESSENCE OF CLIENT-BASED PERSUASION CAN be summarized in the words of the Roman orator and statesman Cicero:
“If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.”
This is great advice. When we break it down, phrase by phrase, we can see just how profound it is.
If you wish to persuade me …
Why do you wish to persuade anybody of anything? Basically, you’re hoping to influence their behavior, thinking, or attitude. If the context of the persuasion is sales, you’re trying to motivate the audience to purchase your product or service. If the context is training, you’re trying to motivate the audience to use certain techniques or procedures ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.