January 2012
Intermediate to advanced
256 pages
7h 37m
English
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17 Gathering and Tailoring Reusable Content
SOMETIMES WE HAVE TO DEPEND ON OTHER PEOple and it’s frustrating. As proposal writers, for example, we often have to turn to subject matter experts or salespeople for the content we need. As sales professionals, we often need colleagues in marketing or the proposal operation to find specific content that we can use in making our case to a prospect.
The first problem with this situation is that people often don’t write very well. If you are asking them to create something from scratch, what you get may not be usable. A subject matter expert may answer a technical question in an RFP with a torrent of Geek. When subject matter experts write, they often don’t have much sense of how to communicate to non-experts. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.