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Photographing Men: Posing, Lighting, and Shooting Techniques for Portrait and Fashion Photography, First Edition by Jeff Rojas

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Chapter 13. Fashion Photography

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Fashion photography is a subsection of commercial photography with the sole intent of selling apparel to consumers. Whether the photography appears in an advertisement, in a story in print or online, or on the cover of a magazine, the intent is the same: to sell apparel.

Some well-respected photographers, like Annie Leibovitz and Mark Seliger, incorporate portrait lighting techniques in order to light their fashion subjects. Their work graces the covers of magazines like Vogue, Vanity Fair, and Elle. Although their work is beautiful, the intent is to sell consumers a product, whether that be a Coach handbag or a ...

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