February 2016
Beginner
256 pages
6h 42m
English
book
Photographing Men: Posing, Lighting, and Shooting Techniques for Portrait and Fashion Photography, First Edition
by Jeff Rojas
Content preview from Photographing Men: Posing, Lighting, and Shooting Techniques for Portrait and Fashion Photography, First Edition
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Chapter 13. Fashion Photography
Fashion photography is a subsection of commercial photography with the sole intent of selling apparel to consumers. Whether the photography appears in an advertisement, in a story in print or online, or on the cover of a magazine, the intent is the same: to sell apparel.
Some well-respected photographers, like Annie Leibovitz and Mark Seliger, incorporate portrait lighting techniques in order to light their fashion subjects. Their work graces the covers of magazines like Vogue, Vanity Fair, and Elle. Although their work is beautiful, the intent is to sell consumers a product, whether that be a Coach handbag or a ...
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