Who will benefit from this book?

As you are reading this book, you may be asking yourself, "How will this book benefit me if I'm too technical or if I'm not technical at all? Is the book geared towards managers rather than developers?" The answer to your questions is "Yes." Not every chapter of this book will be for everyone, but having spent the last 10 years in the Business Intelligence industry, I believe there is something for everyone in this book. Certain tools such as Tableau, Qlik, and Power BI allow for quick and flashy visualizations out of the box without much customization. Other tools such as R, Python, and D3.js require more of a programming background, which can lead to massive customization of a visualization but also more of a ...

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