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Practical Guide to Salesforce Experience Cloud: Building, Enhancing, and Managing a Digital Experience with Salesforce
book

Practical Guide to Salesforce Experience Cloud: Building, Enhancing, and Managing a Digital Experience with Salesforce

by Philip Weinmeister
April 2022
Intermediate to advanced content levelIntermediate to advanced
412 pages
7h 31m
English
Apress
Content preview from Practical Guide to Salesforce Experience Cloud: Building, Enhancing, and Managing a Digital Experience with Salesforce
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
P. WeinmeisterPractical Guide to Salesforce Experience Cloudhttps://doi.org/10.1007/978-1-4842-8132-1_11

11. Audience Targeting and Personalization

Philip Weinmeister1  
(1)
Powder Springs, GA, USA
 

Regardless of whether a site’s audience is primarily made up of customers, partners, or employees, its members want to feel like they are known. Often, they desire a personalized experience that is tailored to them, cringing at the idea of a one-size-fits-all site (or even page) that fails to take their purpose and needs into consideration. Enter audience targeting functionality for sites from Salesforce.

In the past, any notion of a personalized experience in a Salesforce ...

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Publisher Resources

ISBN: 9781484281321Purchase LinkPublisher Website