August 2016
Intermediate to advanced
208 pages
4h 44m
English
book
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
by Marylou Tyler, Jeremey Donovan
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CONTENTS
Introduction Turning the Unpredictable into the Predictable
CHAPTER 1 Internalizing Your Competitive Position
CHAPTER 2 Developing an Ideal Account Profile
CHAPTER 3 Crafting Ideal Prospect Personas
CHAPTER 4 Crafting the Right Message
CHAPTER 5 Getting Meetings Through Prospecting Campaigns
CHAPTER 6 (Dis-) Qualifying Prospects
CHAPTER 7 Measuring and Optimizing Your Pipeline
CHAPTER 8 Leveraging the Right Tools
CHAPTER 9 Managing Sales Development Professionals
CHAPTER 10 Twelve Habits of Highly Successful SDRs
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.