In August 2006, after his famous article, Thomas H. Davenport and Jeanne G. Harris published a book about the same idea:
Competing on Analytics: The New Science of Winning, by Thomas H. Davenport and Jeanne G. Harris, Harvard Business School Press.
A good place to understand all the power of predictive analytics is the book by Eric Siegel. This book contains 147 examples of predictive analytics in its central pages:
Predictive Analytics: the power to predict who will click, buy, lie or die, Eric Siegel, John Wiley & Sons, Inc.
We will not cover R Language in this book. If you want to learn how to program in R, I recommend that you read the following book:
Statistical Analysis with R, John M. Quick, Packt Publishing.
We'll come back ...