September 2023
Beginner to intermediate
368 pages
8h 30m
English
Content preview from Present Beyond Measure
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15Create Hype with Your Type
“Helvetica, Times New Roman, and Comic Sans walk into a bar. The barman turns to Comic Sans and says, ‘Sorry, we don't serve your type in here.’”
—Original Source Unknown
In my early days as a data storytelling educator, I got embroiled in an online forum debate with a well-known analytics practitioner when I brought up how presenters think about type and fonts. Their argument was that fonts don't matter in presentation; only the content does.
My research and experience with design couldn't differ more. I would make an educated guess that if Apple decided to randomly switch its sleek, minimalist iPhone font of Helvetica Neue to juvenile Comic Sans without warning, the world might melt down into chaos.
iPhone owners may not even realize what changed exactly, but you better believe they'd know something was off. Remember, good design is invisible; bad design is glaringly obvious. Typography and font choice are no exceptions to this rule.
The truth is that fonts matter because they influence the emotions you elicit and the credibility of your content. In fact, fonts matter so much that a typography consultant named Sarah Hyndman wrote an entire book on it called Why Fonts Matter! Hyndman offers proof that type can influence our mood, our personality, and even our buying habits. She explains:
“Typefaces and magic tricks both take place right in front of our eyes, but somehow they can seem invisible. Type sets the tone and gives you clues to what ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.