About the Author
Lea Pica is a data analyst turned data storytelling advocate, creator of the PICA Protocol, workshop facilitator, and international speaker who teaches thousands of data and marketing practitioners around the world how to present data and inspire action. Her mission is to transform presentation snoozefests into vehicles for change using the synergistic power of neuroscience, storytelling, emotion, persuasion, visualization, design, and effective communication.
Lea is a seasoned data analytics practitioner and digital marketer with more than 13 years of experience building search and analytics practices for agencies, publishers, and top retail and finance companies. She facilitates team workshops for both Fortune 500 brands and marketing and analytics agencies and hosts the industry-acclaimed Present Beyond Measure Show podcast.
She is a frequent keynote speaker at global live and virtual marketing and analytics conferences such as Digital Summit, MeasureSummit, and ConversionXL Live. When not nerding out on data storytelling, she enjoys cooking Paleo, yoga and meditation, and dominating at karaoke and laser tag on family game nights.
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