2. Presenting with Type

Image

istockphoto.com000002908261

Typography is often taken for granted. Like the air we breathe, the ubiquity of type in our daily lives is not something most people think about. However, once you take a closer look and begin to study the art of typography, you discover that type has both an aesthetic quality and a function: It can be as beautiful as it is useful. When you put a word into type, you have given it a visual form while the verbal meaning remains. This dual nature of typography is what makes it so fascinating and so potentially powerful.

While it is not necessary for you to become an expert in typography ...

Get Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.