Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations

7. Creating Purpose and Focus

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When we look at a presentation screen, we look for patterns, differences, and similarities to interpret the speaker’s meaning. We do this naturally, without ever really thinking about it. Why is this? Perhaps this is just how our species evolved. There certainly seems to have been an evolutionary advantage for those who were skilled at noticing danger, spotting food, and locating a mate. Seeing differences, and being able to quickly act on them, was as important for survival in our evolutionary history as it is today. We are visual beings and taking note of contrast and ...