3. Communicating with Color



Color is one of the most powerful visual stimuli there is. It gets our attention and affects us at an emotional level whether we are aware of it or not. Color can be used to get attention, to direct the eye, to categorize, to organize, to create unity, and to evoke emotions or to set a mood. In the world of presentations, colors are experienced as direct light illuminating from a screen or monitor (as opposed to colors on the printed page, which are seen as reflected light). We see colors with our eyes, but we perceive colors in our minds. Often we are not conscious of the ...

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