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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

C

  • Cabela’s, 397

  • Cadillac, 21, 204

  • Cadillac Escalade, 205

  • CafeMom, 23

  • CafeMom.com, 497

  • Caffeine Informer, 478n

  • Calder, Bobby J., 211n31

  • California, 159, 577

  • Cal-Maine Foods, 340

  • Calvert, Louanne, 216

  • Calvin Klein, 245, 374, 437

  • Camelcamelcamel, 301302

  • Campbell, Bill, 311n7

  • Campbell, Fred B., Jr., 114n18

  • Campbell’s Kitchen (website), 531

  • Campbell’s Soup, 77, 128130, 192, 531

  • Can Spam, 509

  • Canada, 47, 182, 196, 396, 502, 548, 553

  • Canaday, Henry, 462n12, 484n

  • Canadian Business, 529n

  • Candies, 378

  • Canon USA, 219, 545

  • Capital One, 364

  • Capitol Hill, 447

  • Caputa, Pete, 466n17

  • Care and Training of Your Pet Rock (Dahl), 268

  • Cargill’s Cocoa & Chocolate division, 166

  • Carhart, 262

  • Caribou Coffee, 442

  • Carl’s Jr., 193

  • Carma (car service), 333

  • Carnation milk ...

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Publisher Resources

ISBN: 9780134492513